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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company alongside London's Natural History Museum are opening a temporary store stocked with exclusive items. Fans will find offerings including stationery, plushes, and artwork that are inspired by the institution's aesthetic. The big draw, however, will be a specially made Pikachu card, given as a free bonus at the pop-up. This shop will operate both the physical location and its web counterpart between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with beautiful illustrations that show Pokémon in their wild environments. It's essentially like what an in-world scientist might publish once adventurers provide field notes, alternatively a naturalist's journal could have sketched had the famous islands teemed with flying-types rather than finches. Part of the charm lies in the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Special Card Stand Out

It is common to issue to release cards for big events and brand collaborations. Many of these collector items often feature the iconic mouse Pokémon that acts as the series face. The factor setting this new museum card is its distinctly bigger size. Although precise specs have not been immediately shared, availability is guaranteed to be highly restricted, with customers limited to just one card with each transaction.

Limiting Reseller Activity

According to an official announcement, some of the pop-up items will also be sold beyond the museum walls. But, a wider release will only be select retailers in the United Kingdom. Importantly, fans cannot purchase this promo through the official web shop. While speculator demand is a given, it appears they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, consider an alternative like fossil-themed display headed to Chicago later this year.

"All profits from purchases made in the Museum shop and its online store, which covers Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are scientific inquiry and finding answers to the global ecological crisis," the statement says.